Hello, Francesco here!

I'm a design and communications generalist with a background in ops, events, marketing and art. I'm based in Folkestone, England, and I use the pronouns he/him or they/them.

For over 5 years my work has supported hundreds of creatives, project managers, department heads and small business owners. Today, people hire me for ONE reason. To clear their schedules of time-sucking projects so they can focus on doing actual business.

I use design, words and strategy to get people to buy your stuff, book your time or simply keep you top of mind. I'll make sure your foundations are strong, your community is engaged and you're attracting leads even in your sleep.

I have a broad understanding across multiple fields, so I'm no specialist. Don't trust generalists? I hear you—not everyone values breadth over narrow specialism. Even I didn't at first! For years I worried I spreading myself too thin. Would my love of all things design and marketing and building and creating make me useless? But the truth is: the industry needs generalists more than it likes to admit.

I quickly learned that the broader my expertise grows, the better prepared I'll be for whatever comes next. For example, I'm pretty handy at helping clients tap into simple AND effective storytelling using a mix of design and marketing skills.

The best part? It's fulfilling work, and I rarely get bored.

Or better yet, why use "Never Not Ready" if I'm just a freelancer?

I've given my business a name for a couple of reasons. For one, the best way to show you are capable of creating a strong brand identity is to build one for yourself. Otherwise it's like being an architect with the worst looking office you've ever seen – doesn't inspire confidence. Plus, brand name also helps me keep work and life separate. It gives "freelancing" its own container.

The word brings to mind conversations I've had with freelancers and business owners. They'd put off important but time-consuming work because they were too busy with the day-to-day, like talking to clients or looking after staff. They weren't ready. Ready to reach out. Ready to grow. Ready to pivot. So that's where I come in: I help them get ready.